I simply had a pleasant and quiet winter weekend right here in Canada, engaged on my Web Independence presentation for a seminar I will be doing down in Panama. Form of good to be locked away and making some progress on huge tasks.
However final weekend I used to be out and about down at Disney World in Florida with a variety of information entrepreneurs. So there was much more networking and excessive degree mastermind occurring.
And whereas I used to be speaking to certainly one of my finest buddies, he introduced up a query he will get nearly each day.
Persons are all the time asking him, “What’s your #1 Web Advertising Tip?”
We laughed in fact, as a result of web advertising shouldn’t be so easy that you can summarize it with a “#1 tip”.
However during the last 7 days I have been enthusiastic about that continuously.
What would I say if I completely needed to give somebody simply ONE tip.
What would it not be?
Effectively, this is what I got here up with…and I will provide you with two solutions which can be nearly the identical.
The primary one actually addresses my #1 tip for all of enterprise, and that’s:
You MUST be distinctive.
It is that easy. You possibly can broaden on that and say, “It’s essential to have a novel promoting proposition”, however I needed to maintain it very simple.
You possibly can’t be like everybody else. You have to be exceptional.
It does not matter in case your product works. Pay attention, I’ve reviewed a whole lot of merchandise from enterprise teaching purchasers, and I believe I’ve solely informed three folks that their product sucks (though I do not suppose I used that precise phrase, however you recognize what I imply).
It’s totally hardly ever the content material that’s holding again what you are promoting, nevertheless it’s nearly all the time the truth that what you are promoting is rather like everybody else, and subsequently you do not stand out available in the market.
Seth Godin’s final e book, “Linchpin” (which I believe can be his BEST e book), covers the should be distinctive in addition to something I’ve learn. Add that to your studying record.
Now making use of that “distinctive” tip to my #1 web advertising tip, I would say that you could have both:
a) A novel product
b) A novel approach of promoting your product or different folks’s merchandise
On your product, you want a novel advertising angle that makes it totally different from all the things in the marketplace…
You have to have a novel character that pulls folks to your product (i.e. YOU are totally different from everybody else, though your product could also be “the identical” as everybody else).
You have to have a novel system for producing visitors to your web site.
You want a novel gross sales course of that ends in larger conversions and elevated upsells in comparison with everybody else.
My #1 enterprise/advertising tip is that you need to be totally different.
However this is the excellent news…
You do not have to re-invent the wheel.
However you do must have sufficient of a distinction that lets you stand out and present that you’re not the identical as everybody else.
Like nearly all the things I’ve taught you to date, that is going to take some artistic work in your half.
So put aside a while and create methods to be totally different, or just concentrate on highlighting the methods you’re totally different.
“Differentiate or Die.” – Jack Trout